Hi, my name is Surina. I work with B2B organisations to transform their brand messaging and improve their digital presence.
WHAT I DO
As an experienced campaign marketer with an in-house and agency background, I focus on using content to help brands engage, educate and qualify.
Specifically:
Content Strategy/Creation of client-based digital platforms
Copywriting brand messaging for web, print, UX applications, email marketing and social media channels (Sitecore, WordPress, Squarespace, Mailchimp, ExactTarget, DoubleDutch, Eventbrite, HubSpot CRM, SproutSocial)
Content creation including designing print/digital, social media imagery, branding documentation and photography (InDesign, Photoshop, Illustrator, Lightroom, XD, Sketch, Canva)
Digital advertising management (LinkedIn Campaign Manager, Facebook Ads, Instagram Ads and Google Ads)
Market research and benchmarking analytics
Creative conceptual campaign planning
Where I’ve been
I’ve worked with B2B and B2C brands (Zendesk, Mary Kay Capita, Databricks, eDesk, Speechmatics, Celonis and Osaka Labs) covering industries such as Tech, Beauty, and Financial Services. Within these environments, I’ve been responsible for executing multidisciplinary campaigns, content strategies and launching key digital innovations.
If it sounds like we could work together, say hello!