Oct 2018 - Present
Freelance Campaign & Content Marketing Consultant
Based on my background in different types of marketing, I incorporate a multi-disciplinary skillset to deliver strong messaging for brands online.
Aug 2021 - June 2023
Social Media Consultant @Speechmatics
(Contract)
- Manage and execute social media for @Speechmatics across LinkedIn, Twitter, Facebook, and YouTube as part of the Brand and Comms team
- Develop social media strategies for major Machine Learning innovations in the speech AI industry as part of the wider product marketing plan
- Design graphics and videos across social media channels
- Monitor and track brand health across review sites such as Glassdoor, G2, Capterra, and others, and implement recommendations
- Develop social media strategies for major Machine Learning innovations in the speech AI industry as part of the wider product marketing plan
- Design graphics and videos across social media channels
- Monitor and track brand health across review sites such as Glassdoor, G2, Capterra, and others, and implement recommendations
Sept 2020 - Aug 2021
Content Marketing Consultant @eDesk
(Contract)
- Create content as part of the global content studio, including email, social media and landing page copy for marketing campaigns
- Responsible for the management of the HubSpot Marketing CRM, ensuring data cleanliness, establishing progressive profiling, executing nurture flows (customer onboarding and campaigns) and building landing pages
- Working with external legal counsel to ensure CRM GDPR compliance
- Responsible for the management of the HubSpot Marketing CRM, ensuring data cleanliness, establishing progressive profiling, executing nurture flows (customer onboarding and campaigns) and building landing pages
- Working with external legal counsel to ensure CRM GDPR compliance
Nov 2018 - 2020
Digital Content Lead @Osaka Labs
Osaka Labs is a content activation studio with clients including Capita, Mudano and Fintech startups.
Responsible for digital content strategies, branding and copywriting for client and agency-based digital platforms.
Jan 2018 - Oct 2018
Digital Marketing Analyst @Mary Kay
Creative communication of Mary Kay UK & Ireland’s online and digital design through social media (Facebook, Instagram, Snapchat, Pinterest, LinkedIn and YouTube), email marketing (SalesForce ExactTarget) and website management (Sitecore & HTML) to a UK-wise consultant and customer database.
Website Relaunch & CMS App MirrorMe
I project managed the launch of mobile responsive websites (markay.co.uk/marykay.ie) with a refresh of innovative relevant content and consistently reviewing site accuracy and functionality in line with corporate HQ. I also managed the CMS in support of digital innovation in the augmented reality makeover app, MirrorMe by Mary Kay.
Oct 2015 - Dec 2017
EMEA Campaign Marketing Executive @Zendesk
Using content and social media localised to a European audience including running the editorial schedule of the local blogs and paid/organic social media (SproutSocial, Twitter Ads, LinkedIn Campaign Manager).
Crafting campaign landing pages for the website (WordPress) and Blog content (Uberflip) to promote lead gen
Creation of content for field events such as “Event-in-a-Box” Series, roundtable discussions, keynote speaker sessions to facilitate Sales lead generation
Develop email marketing campaigns such as a nurture track in order to support the pipeline progression of post-event leads
EMEA Field Marketing Assistant @Zendesk
Planning, promoting and executing field campaigns: Promotion and hosting of customer or prospect led events including our largest 2-day conference series “Relate Live” in London, User Groups, Training workshops across UK, Ireland, the Nordics and BeNeLux through email marketing, social media, CMS application and content creation for partner marketing.
Responsible for the CMS application for the Global Conference Series 'Relate Live' including UX Copy, thoughtful interface copy and push notifications throughout the event (DoubleDutch)
Creation of content collateral, graphics as well as using photography to support events
Organisation of customer swag store - dealing and creating promotional branded goods, liaising with vendors and sourcing innovative ideas to distribute to customers